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	<title>Soup Digital &#187; Soup Digital</title>
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	<description>Growing Small and Medium Businesses Online</description>
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		<title>The Long And The Short Of It.</title>
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		<pubDate>Thu, 18 Mar 2010 20:14:37 +0000</pubDate>
		<dc:creator>Campbell B</dc:creator>
				<category><![CDATA[Soup Digital]]></category>
		<category><![CDATA[Bit.ly]]></category>
		<category><![CDATA[shortening]]></category>
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		<description><![CDATA[Like the NY Times (http://nytimes.com/) we have finally got our hot little hands on the beta version of bit.ly Pro.  This is a basic but nice little Tool for Soup and took us a few tweaks and heart felt emails to get access to it. The new shortened version of Soup Digital will be soup.ac.nz so [...]]]></description>
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		<title>Share Your Knowledge and Generate Leads</title>
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		<pubDate>Mon, 28 Sep 2009 09:34:10 +0000</pubDate>
		<dc:creator>Campbell B</dc:creator>
				<category><![CDATA[Soup Digital]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[leads]]></category>
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		<description><![CDATA[The changing face of online means that there are any number of ways that you can grow your business, as discussed in some of my blog posts.   However today I would like to talk about another way you can grow your business and its something I suspect many SMEs don&#8217;t know about and potentially might not [...]]]></description>
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		<title>Why Being Online is Important for Small to Medium Businesses</title>
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		<pubDate>Sat, 08 Aug 2009 21:42:03 +0000</pubDate>
		<dc:creator>Campbell B</dc:creator>
				<category><![CDATA[Soup Digital]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[roi]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[visibility]]></category>

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		<description><![CDATA[As small and medium businesses begin to demand greater visibility for their advertising/marketing spend so does the demand for online marketing.  Not only because online marketing offers performance based services where SME&#8217;s only pay for results delivered but also the increasing opportunity for &#8220;free&#8221; marketing products which use the SMEs business content such as; Google [...]]]></description>
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