Building your online business profile is one of the most important things you can do to generate sustainable and cost effective growth now and in the future. We understand at Soup that many independent businesses in New Zealand are time poor, with minimal marketing budget. Therefore, although we would recommend building out your complete online [...]
Like the NY Times (http://nytimes.com/) we have finally got our hot little hands on the beta version of bit.ly Pro. This is a basic but nice little Tool for Soup and took us a few tweaks and heart felt emails to get access to it. The new shortened version of Soup Digital will be soup.ac.nz so [...]
I’m going to take a stab in the dark and guess that most small to medium businesses in New Zealand do not know about or understand Google’s Local Business Center. In the many years I have been in the digital business I have not seen a better example of a more powerful, easy to use [...]
The changing face of online means that there are any number of ways that you can grow your business, as discussed in some of my blog posts. However today I would like to talk about another way you can grow your business and its something I suspect many SMEs don’t know about and potentially might not [...]
So you are trying to grow your business online and have ventured into the realms of social media. But what should your priority be? What social media application should be the number one priority for your business and get you the most returns? In this post I’m not going to discuss the pro’s and con’s [...]
As small and medium businesses begin to demand greater visibility for their advertising/marketing spend so does the demand for online marketing. Not only because online marketing offers performance based services where SME’s only pay for results delivered but also the increasing opportunity for “free” marketing products which use the SMEs business content such as; Google [...]
With so many terms floating about in the online world I understand that for small to medium business owners (or SME’s) it can be a pretty daunting prospect. So to help you out and to extend some of the useful terms you can find in the Soup site here: http://www.soupdigital.co.nz/about/useful-online-terms/ I have taken it right [...]
Twitter is a great tool that can help get your business move into the world of online and real time. However it’s not all sunshine and lolly pops when entering into the world of Twitter. There are a few things as a small to medium business user that you should be aware of. For the [...]
What is twitter? Twitter is a social networking and micro-blogging service that allows you to answer the question, “What are you doing” by sending short text messages 140 characters in length, called “tweets”, to your followers. Find out more here: http://en.wikipedia.org/wiki/Twitter So with that brief intro onto some tips for SME’s using twitter: Always check [...]
