Useful Terms

Here at Soup Digital we don’t expect you to know online, because that’s why we are here.  However below are a few things you may hear from time to time that might come in handy

• SEO. Search engine optimisation or in simple terms; Google, Yahoo, MSN etc like your site and will feature its contents accordingly and to the right people

• PPC. Pay Per Click; refers to the charging mechanism when you as a business undergo a advertising campaign online. People click on your ad, you pay the search engine/publisher. For an explanation of Google’s pay per click service or commonly known as Google adwords see our video resources page

• Business Directory. reasonably self explanatory but essentially these guys love your content so utilise them as much as possible

• Social Media. just a term used to described those sites out there that let you become part of a conversation by communicating online such as Twitter, Facebook, Bebo, Myspace.  For more information check out the definition in wikipedia by clicking here

• Qualified Traffic. This is website traffic that has a higher propensity to purchase your product or service based on their search requirements. Basically you do not want to be spending money on driving generic traffic to your site. Its quality not quantity that will generate leads for your business in the online space!